3 Platforms to Use to Grow Your Hotel Marketing Strategy

For Hotels, having a good social media marketing strategy and presence is vital. This helps them promote their business and create a more intimate relationship with their customers. With the vast amount of social media platforms available, Hotels must think carefully about what they need to infuse into their communication strategy for a more effective message. 

With an effective social media strategy, hoteliers can attract more clients through social media. If you are looking for a good platform to run your hotel social media marketingstrategy, this is your blog post.

In this blog post, we will explore some ideas and platforms that best suit your Hotel Strategy. Let´s dive in! 

Understand Your Audience 

The hostelry field is wide and vast. Every hotel has its own strategy, and you need to understand how they use social media to attract and engage with their customers. However, understanding how their strategy works does not mean it will fit yours. 

This is why you need to understand your target audience and know the kind of people you have and the ones you want to approach too. Most of the time, they are the same, but if you do not have a clear strategy, these parts can be different. As a Hotelier, you should get fully acquainted with your audience.

The type of your audience will depend on the services you offer at your Hotel and the location. You also need to look at your guests' data and find out which kind of guests you are receiving the most: couples, travellers, corporates, families, etc. 

This will help you focus your next marketing strategy. However, if you want to change the target and now you want to change, for example, from couples and family groups to a corporate target, you will need to change your strategy and bring new ideas to the table.

On the other hand, your target audience counts as well. Let’s say you are currently welcoming families and groups, but now you want to target corporates. So, you may definitely need to come up with some new hotel marketing ideas. Now let´s see some platforms and strategies for increasing your engagement with clients

1.   Facebook Page for UGC

Facebook is still one of the best social media platforms for marketing your hotel. The first thing you need to do is create your business profile. Make sure to add all the required information before starting to create the Facebook Page. 

Once you create the profile, you must name your page after the hotel´s brand. Your profile picture and cover video or images are also essential. Remember that your cover must be catchy and appealing. Photos of your hotel with relevant information, like discounts or promotions, are a good choice. Remember to frequently change your cover. 

Facebook is a great place to encourage your guests to use check-ins or location tags on photos and videos. In return, you can offer some attractive rewards. Always look to promote User-Generated Content (UGC). This is one of the most effective trends for connecting with your audience. 

2.    Instagram and Reels 

Instagram is the second most popular social media platform, followed by Facebook. Both networks are interlinked. This means your content used on Facebook can also work on Instagram. Currently, Instagram is the fastest-growing media platform, with 1 billion active users monthly, mainly millennials. 

Similar to Facebook, you can create a profile for your Hotel and add relevant information, such as your hotel website and contact info. You can also link both pages to your Instagram and Facebook. 

The core of Instagram is pictures and videos, consider using places of your Hotel that will attract the attention of your potential customers and do not forget to always upload your content in the best quality if possible. Take advantage of Reel to promote your brand in less than a minute, and encourage your followers to always tag you when they visit your place. In return, you should like those images, respond to their comments, and keep the engagement consistent. Make your clients closer, and you will see how the engagement will improve!

3. YouTube for Your Most Produced Videos 

Videos have higher engagement than images and textual content, and that is a fact. Videos on YouTube have a huge impact on television and advertising, so you can take advantage of this platform to promote paid advertising of your hotel, this means more produced videos showing spaces that will match client needs.

However, you can use YouTube for more than paid advertising. You can upload video tours capturing the main amenities and services, testimonials from your guests, and even time lapses of your hotel, showing sunrise to sunset and how the environment and activities change with time. This kind of content will attract visitors to your place!

Remember to make your video descriptions as detailed as possible. Include links to your website and social media channels, along with a phone number to call directly. Reply to comments left by customers as necessary, particularly negative ones if you are looking to repair online reputation this works too!

Invest in A Good Strategy and Increase Your Numbers

The hospitality industry is constantly evolving, and so should your marketing strategies. By embracing innovation, staying informed about trends, and prioritizing the guest experience, you can transform your hotel marketing and achieve remarkable success in your strategy. Having this success can be challenging, and you need to hire the right people to get the job done. But remember, investing in good marketing is investing in the well-being of your business.