How To Make Your BigCommerce Store Unique?

Growing digital sales is the prime target for any company, irrespective of how small or large it is. But launching a new online store might be a bewildering experience even for the most reputable and confident entrepreneur. Thus, choosing BigCommerce solves half your challenges. 

As a digital entrepreneur, having a fully functional service with beautiful templates, designs, and great pricing is beneficial. After all, it creates a great online store that attracts your leads and guide them to make buying decisions. 

Thus, selecting a paid-for eCommerce platform like BigCommerce allows you to set up your online store seamlessly. But how about increasing online sales? From creating a responsive store to making great product pages, explore the below-offered strategies to make your BigCommerce store unique.

If you are looking for BigCommerce Customizations in Florida, you will get a lot of service options online.

Best Tricks & Tips to Make Your BigCommerce Store Appealing

Given below are the tricks and hacks to make your store unique and appealing to your BigCommerce customers. 

1 Advertise Properly

Selling your goods is the primary aim. However, you would require drawing customers to the BigCommerce shop. Here's the simple solution. Catch them when they look for the exact goods online. Look to the Google ads for comprehensive strategies. 

2 Develop the Right Customer Solutions

Customer support becomes a fundamental tool to the business's success. Even when you can't establish a face-to-face relationship with clients, always make yourself available to them. Create an online chat system that can enable consumers to interact directly with the representatives.

3 Offer Multiple Payment Methods

Consumers have so many options for paying for goods. So, you need to simplify the process for prospects by incorporating multiple payment solutions. For this reason, you need to optimize the size of the website to include the options. That will boost the overall sale.

4 Use Blogging & Social Media

People carry forward conversations in different places online, such as blogs, social media sites, and forums. You get opportunities to speak about products and your business. 

One quick note: Do avoid tarnishing your image. Always ensure that you understand & observe every site's terms & conditions.

5 Focus on the SEO Part

Prospective purchasers should be able to discover your site. The only way to make your site more visible is to apply the right SEO techniques. That way, your site will be easily discoverable for relevant user searches. For that, you can add content for users to consume. Include information that is relevant and useful for potential customers. Always add content that establishes you as an authority or thought leader. Strive to establish a resource center with the help of which your business will achieve more visitors. 

6 Build an organized, easy-to-navigate, and clean website

Just having a website cannot organize your products thoughtfully. Always remember the kind of experience you want to offer your BigCommerce customers. Your prospects may easily see multiple products you sell & decide on the right items. So, keep the page layout clean and tidy by using a grid format and proper product descriptions & prices.

7 Add Customer Testimonials

Many online shoppers read customer reviews before purchasing a product, according to research. Customer feedback will help you improve conversion rates and drive sales. This is because prospective buyers would be more likely to purchase if they see that other consumers have had good experiences with the same product. In reality, adding customer feedback to your website could increase your conversion rate.

8 Create a Product Review Section

Your prospects should always find a dedicated product review section. It improves their overall shopping experience. In addition, it also allows them to click on products to check the pop-up image alongside the price and description.

9 Simplify Checkout & Shipping

Make the checkout and shipping process seamless. It will be really impactful if you keep the delivery and checkout pages on the same page. You must assure your prospect that entering the credit card details is private.

10 Create a Responsive Site

In this mobile-centric world, people find it convincing to shop from their smartphones rather than devices. So, ensure that your BigCommerce store is responsive.

11 Include an Add-to-Cart Button

Ever wondered about the importance of a Buy Now or Add to Cart button? It's an authentic experience for potential buyers. A unique add-to-cart button distinguishes your site from others. So, attend additional attention to its design.

12 Never Miss Out Introducing A Search Bar

When customers arrive at the website, some of them are guests. So, they must get access to search for products. If your homepage does not feature one, you might lose customers. 

13 The Importance of High-Quality Images

A significant distinction between an online and physical store is that shoppers can't try or touch the products online. So, they must rely on the product images to express its appearance. So, ensure that your product photographs tell a tale that's consistent with your brand & promotes sales. 

14 Always Outline the Store Policies

The guests always wish to learn about the return policies or deliveries after spending some time on your website. They may leave your site if they don't see an easy way to find the information. You can solve the problem by including links in the primary navigation menu. You may also build an FAQ page.

15 Display the Shipping or Additional Costs

Shipping costs shown late are a significant factor in massive cart abandonment rates. Instead of showing them on top, ensure to include them with the good's final price.

16 Add Trust Seals

Customers' prime issue while shopping online is whether they must entrust confidential information to the website. Using confidential seals on the site helps you increase the trust factor.

17 Including Fast Filter Products

Allow your customers to sort through the items. Filter by category to help them save time. Most BigCommerce themes have the product filtering option. Choose one accordingly.

With these things in mind, your BigCommerce store will be unique and more appealing than your competitors.