Is Your Email Sending Visitors to a Digital Dead End? Website Alignment Matters!
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Your email campaigns look sharp. The subject lines spark curiosity. The open rates aren’t bad either. But once someone clicks, they vanish like a magician’s assistant. No conversions. No sales. Just silence. That’s not a campaign problem. That’s a handoff problem. Your email promises one thing, but your website delivers something else entirely. That’s the digital version of being stood up on a date. If your email mentions a time-limited offer, your visitor expects to land right on that deal. Not your homepage. Not your blog. And definitely not your "About Us" page. Website alignment is the bridge between attention and action. Why Website Alignment Makes or Breaks Email Campaigns First Click, First Impressions Getting someone to open an email is tough. Getting them to click? Even tougher. But what happens next decides everything. A single mismatch between the email and the landing page creates friction. Your website has about three to five seconds to reassure the visitor that ...