PPC and Email Marketing- The Gems of Online Marketing
Online marketing or digital marketing is an essential strategic tool. With the advancement of the digital ecosystem, online marketing has become more dynamic and integrative over the past years. Email marketing and PPC are two different avenues of online promotion that aim to generate business. This article discusses alternative ways to use PPC and email marketing integrated to experience optimal results in digital promotion. Make PPC More Rewarding Through Email Marketing PPC or Pay-Per-Click advertising is an online marketing solution where advertisers pay for each click done on the ad. It is the best way to increase rank and brand visibility in Google search results. But how does email marketing make PPC rewarding? The new feature of Google Ads, known as Customer Match, allows businesses to target audiences for PPC through email. The platform enables uploading email IDs to promote customized PPC ads for each targeted audience. Companies can benefit from this solution if the email ID...